“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”
— Milton Glaser
“I strive for two things in design: simplicity and clarity. Great design is born of those two things.”
— Lindon Leader
The life of a designer is a life of fight, to fight against the ugliness... it's a mission. Is it arrogant? Perhaps. Is it pretention? Perhaps. But so is every other field.
— Massimo Vignelli
— Milton Glaser
“I strive for two things in design: simplicity and clarity. Great design is born of those two things.”
— Lindon Leader
The life of a designer is a life of fight, to fight against the ugliness... it's a mission. Is it arrogant? Perhaps. Is it pretention? Perhaps. But so is every other field.
— Massimo Vignelli